Is Article Marketing the New Internet Marketing Front?

During the era of only mass print, businesses used to write articles on newspapers on the latest trends. For example; fashion shows provided their business details and a little self promotion. The advent of the internet which overcomes the space and cost limitations of the newspapers has given companies an opportunity to write several of these informative articles about their field of operation, their services and general information that is linked to their sites for marketing reasons. The internet articles have a resource box which is composed of a byline and bio box about the company.

Increase Traffic with Article Directories

The collections of articles are hosted in article directories. The more the number of these articles with specific keywords, the higher the ranks will be given to these WebPages. This in effect means that search engines will highly recognize this site, leading to increased web traffic. Article directories will count the number of visits and rank the websites according traffic sent or received from readers. In the process of reading these articles, many people will able to access the business resource box which advertises the business to potential clients.

Is Article Marketing the New Internet Marketing Front

To maximize article marketing for your site, many businesses, entrepreneurs and marketers opt to submit the articles with as many article directories as possible. This will ensure for any search in similar queries, your article appears in different search engines. Because of the duplication that results due to distributing as many articles as possible to different search directories, search engines have been programmed to filter out duplicated content and return a single search result for a particular article. There however, exists a means of circumventing the search engine filter by creating as many alterations as possible to the original articles, a process known as article spinning. Article spinning ensures that your site still gets numerous visitors from different article directories even though it is the same article, technically.

Article Marketing is Cheap

Article advertising is cheap and sometimes almost free, apart from the cost of employing writers to write search engine optimization articles for your site. Article marketing, internet advertising and numerous forms of what has come to be known as search engine optimization only require a promotional budget in addition to the common web resources, like a promoting budget, and an internet hosting plan. The article directories are free article hosting sites. From these directories, the websites receive traffic which is listed by any search engine. The more users access the website, the more the rankings will increase.

Article marketing is proving to be more effective than the traditional newspaper and television marketing. Virtually every person owns a web activated mobile phone, tablet, a personal digital assistant, or a computer from which they update social profiles and do other activities. By strategically including your website in the correct internet forums, sites and article directories, you greatly improve your chances of online presence. The key to successful article marketing is to provide high quality and informative articles that will get readers hooked rather than repulsing them because your aim is just to advertise.

The Importance of Good Web Design For A Small Business

In this day and age, it is hard not to see how the internet has had such a great influence on businesses. It has influenced marketing strategies and the process of a business. Consumers prefer to go online to shop and do other activities, because it is more convenient for them and it is time saving. Businesses have discovered this and are working on keeping up with the trend. However, when a website is poorly designed, it attracts less customers and it ends up loosing most of them.

The Importance of Good Web Design For A Small Business

What A Good Web Design Entails

A good web design is not such a big deal. In fact, you don’t need to have a HTML 5 or a PHP website. There are several ways that you can create a good website on a tight budget. The most important thing that your website has to have is a clear understanding and user friendly interface. It should not be too complicated, since it might look a bit overwhelming to the consumer’s eye. The information the consumer needs should be easy to find. Once consumers realize that they can easily navigate through your website, they will visit it more often. The following are some of the advantages of having a good web design:

  • It Is Cheaper

    Web design is cheaper to use than print media. A good website gets you more attention than print media, because most people tend to ignore flyers, posters and stickers. Most people prefer to look online for any information that they want. They find it much easier to “Google it”, than go to the Yellow Pages or fumble through newspaper advertisements. A good web design will get you their attention. They will click on your website and navigate through it to find the information that they need.

  • Invest In Graphics

    If your website has a good web design, it will make your customers want to browse through it just to see what you have. This is only possible if you have excellent graphics. If the graphics on your web page look amateurish, the customers will not think you are a serious business person, and will immediately close your web page and open another. Make sure that in addition to the graphics, your customers can easily locate information. It is okay to impress them with quality pictures and images, but you do not want them to log in to your website just to see pictures only.

  • Invest In Good Presentation

    A good web design speaks well for a business. It shows that the business owner is serious enough to invest in a good web designer. The customer will immediately take you seriously and take a keen interest in what you have to offer. Think of a scenario where upon entering a bank, you find two people who claim to be the bank managers. One of them is dressed in an oversize suit with dusty shoes and unkempt hair, while the other is sharply dressed and well groomed. Who would you believe is the bank manager? The same concept applies to having a good web design for your business.

All About Ghostwriting: An Exclusive Guide

Ghostwriting is the term that has been used to refer to writing on behalf of someone else. A ghostwriter is a person who usually writes on behalf of clients, who in return receive all the credit for their writing work. Ghostwriting entails writing articles, books, speeches and reports to clients. This article aims at informing its readers all about ghostwriting.

All About Ghostwriting: An Exclusive Guide

  • What kind of writing is involved in ghostwriting?

    As stated before, there is a lot of writing that is involved in ghostwriting and the list of writing is endless. There are ghostwriters who have specialized in writing books for their clients. These books can be categorized as autobiographies, business, self-help and motivational books. There are other ghostwriters who have specialized in writing articles for their clients. Among these articles these ghostwriters write include; SEO, research, web content and blog post articles.

  • Ghostwriting is not cheating

    As opposed to the common belief by many that ghostwriting is cheating, the truth is that ghostwriting is far from cheating. This is due to the fact that, it is generally acceptable and authorized by the publishing industry. History has proven that some of the best books and articles owe their origin to ghostwriting. Numerous researches have further discovered that over 40% of all books that have been published by various publishing companies are ghostwritten. Therefore, the claim that ghostwriting is cheating is far from the truth. This can further be explained by the fact that ghostwriters use the author’s ideas in creating books and other written work.

  • Why has ghostwriting become popular?

    There are a number of reasons that have made ghostwriting to become more popular than ever before. Key among them is due to the fact that many writers don’t have time to write books personally. Therefore, writers have adopted a lifestyle of outsourcing their writing work to ghost writers. The other reason that explains why ghostwriting is increasingly becoming popular is that it is cheap and time saving for one to seek the services of a ghostwriter. In addition, there are many talented ghostwriters that have the ability to write good content for their clients.

  • Can one easily find a talented ghost writer?

    You can be astonished by the large number of people who claim to have a writing talent, only to discover that they can’t handle any writing by themselves. This therefore goes a long way in explaining why there are only a few ghostwriters who have the ability to write nice content that will interest readers.

  • And what are the qualities of a talented ghost writer?

    There are definitely some qualities that someone who is claiming to be a talented ghostwriter ought to possess. Among them is, one must be an exceptional writer. This means that they should have the ability of pacing a book so as to make it interesting to its readers. The best ghostwriter is the one that is exceptionally trustworthy. He or she must have the ability to maintain confidentiality with their clients at all times. A good ghostwriter should also have a high level of creativity. This is in order to enable them come up with unique content that is of interest to readers.

  • Can a ghostwriter make a decent living?

    It entirely depends with the types of clients that a ghostwriter is working for. There are some clients who pay poorly, while others pay considerably well. It also depends on the project that a ghost writer could be working on. A ghostwriter who is working on a book project, will of course take home more money that a ghostwriter who is working on an article project. Generally, there are a number of ghostwriters who have made a decent living out of ghostwriting.

In order to learn more about ghostwriting, please visit our ghostwriting services page or contact us for more information. It is here that you will find out more about the operations regarding ghostwriting.

The Perfect Online Reputation Management Strategy

Not every online business can afford the kind of funding necessary to afford the costs of Search Engine optimization. Unfortunately, search engine rankings form the front line of the online corporate battle, and if you can’t step up to the plate, then you have to settle for second best. Getting to the front page of any search engine requires you to set apart a substantial amount of you company’s budget on marketing strategies, the kind that stands out, and draws lots of traffic your way. That’s where smear campaigns come in.

The Perfect Online Reputation Management Strategy

Many companies still struggle to prop themselves up the ladder, and into more favorable search engine rankings; so they have to improvise. The plan is usually to throw you off your game by raking in some negative publicity. They can’t afford the expenses required to get up the rankings, so they bring you down instead. They get a bunch of misleading information, with the sole intent of damaging your reputation. This is where your company has the daunting task of damage limitation. Smear campaigns put doubt in your consumers’ minds, and the damage is often irreparable.

Online Reputation Management is your top class defense plan; it’s your company’s ammo against entities that seek to destroy your company’s image. The more people see negative publicity, the more they believe it; that is why a quick response can be the only way to prevent your company from falling into total obscurity. Online reputation management works on two main levels; the first is geared towards protection from such campaigns on an anticipatory capacity, and, the second level, involves repairing the damage caused.

So What’s The Strategy?

It is always advisable to actively invest in muffling the smoke before it becomes a forest fire. What this means, in principle, is that once negative publicity goes viral online, then it becomes impossible to contain, and then you have your work cut out. That is why you need to take steps that anticipate problem areas that people may use to harm your reputation. It is also equally important to ensure that you pay a lot of extra attention to the kind of content that you float out. Many people tend to shoot themselves in the foot with suggestive photos, comments and stories – especially on social media sights. It is important to stick to content that is within the realm of your expertise; it will do a lot to help your ranking. Last, and most importantly, tone down on full disclosure – publishing personal information is equivalent to digging your own grave. Keep your cards close to your chest.

How Can I Repair My Reputation?

All you need is honesty, humility, self respect and common sense; that’s the best way to do it. Don’t try to make the other guy look bad – that won’t do you any good. Online reputation management is all about maintaining your company in good light. Focus on your achievements and post them regularly. This will help push the negative publicity off the front page. If some of the information is true, then be the first to put it out there – honesty is your best online reputation defense, and finally, never pass up an opportunity to apologize.

Tips On Effective Search Engine Optimization

Search Engine Optimization is a must for every business or organization that has a website. This is because; it is the only way through which you are able to ensure that your target audience is having access to the site. Besides, it can also be a better way of attracting organic traffic into your website. In case you are a business person, attracting a lot of traffic to your site will ensure that you are able to increase the number of your customer’s, hence greater profits. There are several SEO tips that you can rely on in enhancing your website to suit your needs. Below are some of them:

  • Choose Wisely

    There are several companies out there offering services in Search Engine Optimization. However not all of them are able to give you the best results. It is therefore important that before choosing any SEO company, to carefully look at their portfolio, ratings and reviews so that you get to know the best one that you can rely on. Before hiring a company, ensure that you ask as many questions as possible to ensure you are well informed on the tactics they use. You should also get to know in case there are any risks involved. Remember that hiring a SEO company is like an investment and it would only be wise if you choose an experienced one.

  • Be Committed and Patient With The Process

    Just in the same way technology keeps changing, search engine algorithms also keep changing often, such that the tricks that worked in the previous year may not be very effective this year. For you to be able to achieve the best results in SEO, you have to posses a long-term outlook and commit to it. Bear in mind the results of SEO may not be experienced soon, they pick up with time. In fact, the time may even be longer in case you are new to SEO. So you have to exercise patience even if you have the best SEO Company.

Tips on Effective Search Engine Optimization

  • Conduct Proper Keyword Research

    The keywords are one of the vital aspects in SEO. It is a necessary requirement that you have to conduct an intensive keyword research at the beginning of the project. In case you are operating under a narrow budget, you can opt to use the free versions of Keyword Discovery or even WordTracker. However, they also have paid versions in case you need the additional features that are not available on the free versions. The other free tool that you can use in keyword research is the Keyword Tool from Google AdWords.

  • Build a Great Website

    The main reason why you need SEO is to ensure that your site is able to appear in most web searches. This may be achieved, but it will not be of great importance if the website itself is weak in content and design. In fact, it is only when the website is designed in an attractive manner that you are able to retain your audience and also persuade other potential visitors. It is therefore important to ensure that your website is able to provide all that is expected by your audience with regards to accessibility, great content, and effective search engine optimization.

Choosing the Most Appropriate Web Design Expert

If you are planning to invest online, then you must start by creating an effective eCommerce website. This, of course, is the most challenging part of starting an online business. There are so many factors that must be put into consideration whenever you are starting an online business and more so when you are designing your website. This means that you have to take some time to understand what an eCommerce website should and shouldn’t have. Designing an effective website is not easy and in most cases you will be forced to find a web design expert with enough experience to do it for you. Finding such an expert might also prove to be an uphill task, given the increasing number of web designers today.

Choosing the Most Appropriate Web Design Expert

Be Careful of Unqualified Web Design Experts

Due to the growing demand for highly qualified web design experts, the industry has experienced a rising number of individuals and firms that claim to offer quality web design services. This means that if you are looking for a web designer you have to be very careful not to fall prey to the unscrupulous web designers whose main aim is to make a quick buck. The good thing is that there are numerous sources of information on web design that can help you find the right web designer. Here are some important factors you should always put into consideration whenever you are looking to hire a web designer.

Finding a Qualified Web Designer

First, you are supposed to ensure that your web designer is qualified and experienced enough to offer such services. The problem with many web design firms and individuals is that they do not have the necessary skills and experience to handle complex web design projects. Therefore they end up designing very ineffective websites. You should avoid such situations by hiring a web designer who has the capability to offer specialized services. The individual or firm that you go for should be in a position to design your website in a way that will attract the largest number of your target audience. But how do you know if your web designer is qualified enough to give you special services? Well, the easiest way to achieve is to check out their online reviews and portfolio. Try to understand the kind of experience other clients got from the firm.

Reliability and Advanced Web Technologies

Another important consideration is to determine the reliability of the web design you wish to hire. The company must be ready to give you all web design services at the time you need them. You can determine a company’s reliability by assessing the credibility and qualification of its employees. A reliable web design company should also have advanced web design technologies to take your website to a higher level. It should be able to come up with proper graphics and features that your visitors will love to use. In essence, it must be able to provide you with the exact kind of results you want. It is also needless to say that a good web design expert should offer their services at reasonable rates. You should not spend your entire fortune designing a website.

Essential Tips To a Successful Pay Per Click Campaign

Pay per click (PPC) is without doubt an effective internet marketing and advertisement strategy that can generate the right and quality traffic to your website. It can be used efficiently in small and large businesses to enhance productivity and profitability. It is quite effective based on the fact that it uses Google Adwords and Facebook ads, two of the worlds biggest networks. You only need to be quite specific on the amount of money you are willing to pay for every web visitor who clicks to your website. As a marketer, you also need to be specific on how you wish your ads to appear on different search engine results, as well as content blogs. More importantly, it is imperative to understand essential tips for a successful PPC campaign to achieve the best returns out of your investment.

Extensive Keyword Analysis

It is essential to work on a well defined keyword strategy. Therefore, ensure to carry out an extensive keyword analysis. All your keywords should allow for proper optimization. Take time to come up with a unique and a highly functional strategy and choose the keywords that are easy to optimize as well as the right keywords to bid for. At the end of the day, you will have a strategy that allows for quality and profitable bids.

Essential Tips To a Successful Pay Per Click Campaign

It is essential to start small when it comes to PPC campaigns. Start with one platform as opposed to two or many platforms. In as much as you aim at quality exposure of your ads, say on Google ads or so, it is wise to launch one campaign at a time. Each system has an administrative review team, especially when an ad is disallowed and factored in. This means chances are high of having your ads rejected or returned back for revisions. However, when you start small, there is room for perfection and room for utilizing quality ads efficiently for a successful and more profitable campaign.

Search Network vs. Display Network

Separate display network placements and search network placements. Display network are mostly websites that display PPC ads as blogs in different pages. As a new marketer, try to differentiate search and display network ads by using different keywords, payment amount for each PPC and content ad. This will help yield more results and enhance a successful PPC campaign. Similarly, take time to test the keywords after a few weeks to utilize keywords that attract more sales and leads.

Aim For Good Quality Scores

Quality research is essential to extend your campaign. Roll out your campaign to reach more visitors. However, refine your approach to customize your campaign for more benefits. Try to target ad campaigns more efficiently for a successful campaign that will enhance productivity and profitability in your business. You can always send a visitor from your PPC to any landing page to allow for better quality scores. This is essential because it will provide an insight on how you are fairing on with the campaign. Lastly, track your PPC ROI by managing it effectively. This way, it will be easy to capitalize on clicks that provide high sales and work on clicks that are not offering the best sales. This is because both effective and ineffective keywords help in enhancing a successful PPC campaign.

How to Identify and Mitigate Social Media Marketing Risks

Social media is without doubt the most powerful tool the internet has ever created, at least up until now. As expected, businesses have taken full advantage by opening accounts and fan pages that enable them to stay in touch with clients all over the globe. The results have been tremendous and marketing departments especially have benefited a lot. However, not all companies that have embraced into social media have a success story to share. This is probably because some business owners have been misled to think that social media is the proverbial bed of roses, the one without thorns. This guide will help you understand that there are some thorns that actually have to be pulled out first.

How to Identify and Mitigate Social Media Marketing Risks

What Are These Social Media Marketing Risks?

A lot has been said and written about the impact of social media marketing. However, not many authors have been daring enough to warn their audience of the various risks they are exposed to when they decide to go social. Here are some of the risks that you’ll have to be more wary of before venturing into this field:

  • Data Leakage: If you aren’t careful about the information you share online, it could easily end up in the hands of your competitors.
  • Cyber Bullying: With tens or even hundreds of your competitors going social as well, you can only expect hostility on the internet.
  • Stolen Identity: Do not be surprised to find some malicious people running your business’ pages that you haven’t even heard of.
  • Verbal Attacks: Some of your clients will not think twice about posting aggressive comments on your pages for the world to see.
  • Defamation: The internet also gives your competitors or any other malicious party a perfect platform to ruin your reputation.

So does this mean your business is better off not embracing into social media marketing? Of course you should embrace into social media marketing. You just need to be careful and constantly optimize your social media campaigns for best results.

Professional Employee Training

Social media sites such as Facebook, Twitter, and many others give you the ideal platform to stay in touch with your clients, whether you are marketing or offering customer service. However, for this to be successful you will have to procure professional training to teach your employees how to behave online. Many employees have brought business empires to their knees by simply posting misleading information or mistreating a client on social media website. With professional training, you can forget about any such incidents occurring. You will also need to come up with policies on how information will be shared online so that you can always trace the source.

Stay Vigilant on Your Social Media Campaigns

Succeeding in social media marketing has always been about doing your part and watching what others are doing. When embracing into social media for marketing purposes, you always have to look around and see what your competitors are doing. There are legal channels that can be used to tame any accounts that could be defaming yours. You could also contact social sites to block any accounts that are impersonating your identity. With these measures in place, there won’t be any more channels for social media to hurt your business.

How to Rank Highly Within Your Locality

Internet marketing has registered a tremendous growth over the past few years, many websites have had to recur to search engine optimization techniques to maintain or even improve their visibility over the internet. However, with everyone going this direction, things could only get more competitive. The best you can do for your website is to stay ahead of the competition by keeping in touch with the latest trends in the SEO world. For instance, Google has recently made some significant changes to their local ranking results. This means that if you need to stay web visible within your local city, there are some changes you will have to make.

Why Rank High Locally?

Perhaps you are asking yourself if there is any need to rank highly within your local city. You are probably thinking that ranking high globally is the only way to go. However, a look into one of the major changes will shock you. Initially, the sites listed at the very top ranked highly simply because they had amazing content or admirable backlinks. However, sites are ranking highly now simply because they fit into the geographical area of the searcher’s area. It is also a known fact that people are now using search engines to find local businesses more than yellow pages. What this means is that it is only by ranking highly within your region that you can acquire new leads and sales.

How to Rank Highly Within Your Locality

Factors that Govern Local Results

With these new changes in place, you definitely have to review the SEO techniques that have served you so well in the past. The only way to do this is to familiarize yourself with the parameters that Google will be looking at for their local listings. An internet survey was conducted using 40 top marketing sites to find out exactly what Google looks for their rankings. You should count yourself lucky to be reading some of the findings of the study. Here are the 5 factors that will be thoroughly considered for local Google listings:

  • Physical address within the searched city.
  • Association in proper categories.
  • Proximity of your address to the city.
  • Domain authority of your site.
  • Number of citations in the internet yellow pages sites or data aggregators.

If you can have the city as well as the state on your landing page, then it is an added advantage. With these key factors, you already know some of things you need to adjust for you to remain relevant and competitive within Google’s new Google+ Local Listings.

What Could Hinder Your Local Rank?

The anxiety that comes with change could easily lead to your cyber suicide. There are a good number of factors that could easily compromise the rank you will get around your region. First and foremost, you can never afford to mismatch phone numbers across various websites. For instance, you can negatively affect your local rank by tracking phone numbers. If there are several pages on Google Places with similar phone numbers, business titles or addresses, you can forget ranking highly around your region. Worse still, having different numbers on the landing page and Google+ Local Places will push you even lower on the ranks.

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