Local Rim, Tire, and Wheel Repair SEO Case Study: Rollo’s Solutions
Products Offered: Retail provider of rims, tires, accessories, and wheel repair services.
Services Done: Search Engine Optimization, Copywritting, Content Management, Content Development, Google+ Local Optimization (Google Maps)
Challenge: Rollo’s Solutions had hired another web development and SEO provider that didn’t delivered the results desired. Most of their keywords were ranking fairly well at the beginning, but due to the poor content and low quality backlinks, their rankings started to drop considerably after the Google Panda & Google Penguin updates. They were looking to improve their rankings and regain local traffic from the major search engines in Houston, TX.
The website was not fully optimized, it was lacking quality content, and the link structure was very poorly done. The website was lacking quality and fresh content (Last time it was updated was 1 year prior). The website was also lacking on traffic from Google places (maps).
Solution: We increased the keyword density and re-copywritted the homepage with the correct keywords. We re-structured how the website linked and added some high quality blog posts. We optimized their Google+ (Plus) and Google Places (maps) account. We also did a very efficient link building campaign to increase their link popularity.
Results: Rollo’s Solutions traffic is growing at a steady rate through organic search engine traffic and through Google Maps.
As a result sales and leads have increased after our services were implemented on the website.