The business world has become more competitive than it ever was and if you intend to get your services or products well exposed, you need to find a marketing strategy that delivers effective results. Press release writing is currently one of the best marketing strategies. However, for it to bear the desired end results, it should be written with an attractive angle or ‘hook’. The purpose of the press release is to attract an audience and if it is engaging and convincing, it can help you get media interviews, whether on radio, television, newspapers and magazines.
There are a couple of things you need to consider when writing your press release in order to ensure it is effective. Some of these include the following.
The Format of the Press Release
There are standard guidelines which need to be followed when writing your press release and these include the following.
Date: When writing the date, you have three options and these include; “for release after”, “for immediate release” and “for release before”. Majority of distribution service providers found online often ask you to insert your date on the date line or choose one from the calendar.
Contact details: You need to provide enough information that makes it easy for the media to get in touch with you. An email address, fax number, phone number and email address are some of the information you need to include in the release. If this information is not available, the release can be perceived as illegitimate or amateurish and this will not give you any exposure.
Headline: It is supposed to draw and hook in your readers, so they will be interested in reading the rest of the press release. The headline should be strong, controversial, exciting or interesting. Regardless of what you do, make sure it has the ability of grabbing the reader’s attention.
Summary: This should be comprised of a short paragraph or sentence and it should come right after the headline. You are supposed to summarize the information on the remainder of the press release in a manner that keeps your readers interested for more information. However, do not give them all the details in order to spur them to read the rest.
The body of the press release: You should keep this short, concise and precise. Preferably, the length should be 300 to 500 words. In order to make it interesting, use bullets and short paragraphs in order to make the reading easy.
The Boiler plate/about us: While there are those who prefer to overlook this part, it is essential for the simple reason it adds more information about your business and what you have to offer. It increases the credibility of your business.
When writing your press release, make sure that it has a sense of newsworthiness in it. The information provided should be interesting and of help to the reader. In essence, it should hold public interest and if this is not the case, you are better off not sending the press release out. Also, remember that as far as press releases are concerned, content is king and as such, you should have relevant content. Always, ensure that your press release is carefully edited before releasing it.