During the era of only mass print, businesses used to write articles on newspapers on the latest trends. For example; fashion shows provided their business details and a little self promotion. The advent of the internet which overcomes the space and cost limitations of the newspapers has given companies an opportunity to write several of these informative articles about their field of operation, their services and general information that is linked to their sites for marketing reasons. The internet articles have a resource box which is composed of a byline and bio box about the company.
Increase Traffic with Article Directories
The collections of articles are hosted in article directories. The more the number of these articles with specific keywords, the higher the ranks will be given to these WebPages. This in effect means that search engines will highly recognize this site, leading to increased web traffic. Article directories will count the number of visits and rank the websites according traffic sent or received from readers. In the process of reading these articles, many people will able to access the business resource box which advertises the business to potential clients.
To maximize article marketing for your site, many businesses, entrepreneurs and marketers opt to submit the articles with as many article directories as possible. This will ensure for any search in similar queries, your article appears in different search engines. Because of the duplication that results due to distributing as many articles as possible to different search directories, search engines have been programmed to filter out duplicated content and return a single search result for a particular article. There however, exists a means of circumventing the search engine filter by creating as many alterations as possible to the original articles, a process known as article spinning. Article spinning ensures that your site still gets numerous visitors from different article directories even though it is the same article, technically.
Article Marketing is Cheap
Article advertising is cheap and sometimes almost free, apart from the cost of employing writers to write search engine optimization articles for your site. Article marketing, internet advertising and numerous forms of what has come to be known as search engine optimization only require a promotional budget in addition to the common web resources, like a promoting budget, and an internet hosting plan. The article directories are free article hosting sites. From these directories, the websites receive traffic which is listed by any search engine. The more users access the website, the more the rankings will increase.
Article marketing is proving to be more effective than the traditional newspaper and television marketing. Virtually every person owns a web activated mobile phone, tablet, a personal digital assistant, or a computer from which they update social profiles and do other activities. By strategically including your website in the correct internet forums, sites and article directories, you greatly improve your chances of online presence. The key to successful article marketing is to provide high quality and informative articles that will get readers hooked rather than repulsing them because your aim is just to advertise.