Press Release Writing Advice That Will Deliver Results

The business world has become more competitive than it ever was and if you intend to get your services or products well exposed, you need to find a marketing strategy that delivers effective results. Press release writing is currently one of the best marketing strategies. However, for it to bear the desired end results, it should be written with an attractive angle or ‘hook’. The purpose of the press release is to attract an audience and if it is engaging and convincing, it can help you get media interviews, whether on radio, television, newspapers and magazines.

There are a couple of things you need to consider when writing your press release in order to ensure it is effective. Some of these include the following.

Press Release Writing Advice That Will Deliver Results

The Format of the Press Release

There are standard guidelines which need to be followed when writing your press release and these include the following.

    Date: When writing the date, you have three options and these include; “for release after”, “for immediate release” and “for release before”. Majority of distribution service providers found online often ask you to insert your date on the date line or choose one from the calendar.

    Contact details: You need to provide enough information that makes it easy for the media to get in touch with you. An email address, fax number, phone number and email address are some of the information you need to include in the release. If this information is not available, the release can be perceived as illegitimate or amateurish and this will not give you any exposure.

    Headline: It is supposed to draw and hook in your readers, so they will be interested in reading the rest of the press release. The headline should be strong, controversial, exciting or interesting. Regardless of what you do, make sure it has the ability of grabbing the reader’s attention.

    Summary: This should be comprised of a short paragraph or sentence and it should come right after the headline. You are supposed to summarize the information on the remainder of the press release in a manner that keeps your readers interested for more information. However, do not give them all the details in order to spur them to read the rest.

    The body of the press release: You should keep this short, concise and precise. Preferably, the length should be 300 to 500 words. In order to make it interesting, use bullets and short paragraphs in order to make the reading easy.

    The Boiler plate/about us: While there are those who prefer to overlook this part, it is essential for the simple reason it adds more information about your business and what you have to offer. It increases the credibility of your business.

When writing your press release, make sure that it has a sense of newsworthiness in it. The information provided should be interesting and of help to the reader. In essence, it should hold public interest and if this is not the case, you are better off not sending the press release out. Also, remember that as far as press releases are concerned, content is king and as such, you should have relevant content. Always, ensure that your press release is carefully edited before releasing it.

All About Ghostwriting: An Exclusive Guide

Ghostwriting is the term that has been used to refer to writing on behalf of someone else. A ghostwriter is a person who usually writes on behalf of clients, who in return receive all the credit for their writing work. Ghostwriting entails writing articles, books, speeches and reports to clients. This article aims at informing its readers all about ghostwriting.

All About Ghostwriting: An Exclusive Guide

  • What kind of writing is involved in ghostwriting?

    As stated before, there is a lot of writing that is involved in ghostwriting and the list of writing is endless. There are ghostwriters who have specialized in writing books for their clients. These books can be categorized as autobiographies, business, self-help and motivational books. There are other ghostwriters who have specialized in writing articles for their clients. Among these articles these ghostwriters write include; SEO, research, web content and blog post articles.

  • Ghostwriting is not cheating

    As opposed to the common belief by many that ghostwriting is cheating, the truth is that ghostwriting is far from cheating. This is due to the fact that, it is generally acceptable and authorized by the publishing industry. History has proven that some of the best books and articles owe their origin to ghostwriting. Numerous researches have further discovered that over 40% of all books that have been published by various publishing companies are ghostwritten. Therefore, the claim that ghostwriting is cheating is far from the truth. This can further be explained by the fact that ghostwriters use the author’s ideas in creating books and other written work.

  • Why has ghostwriting become popular?

    There are a number of reasons that have made ghostwriting to become more popular than ever before. Key among them is due to the fact that many writers don’t have time to write books personally. Therefore, writers have adopted a lifestyle of outsourcing their writing work to ghost writers. The other reason that explains why ghostwriting is increasingly becoming popular is that it is cheap and time saving for one to seek the services of a ghostwriter. In addition, there are many talented ghostwriters that have the ability to write good content for their clients.

  • Can one easily find a talented ghost writer?

    You can be astonished by the large number of people who claim to have a writing talent, only to discover that they can’t handle any writing by themselves. This therefore goes a long way in explaining why there are only a few ghostwriters who have the ability to write nice content that will interest readers.

  • And what are the qualities of a talented ghost writer?

    There are definitely some qualities that someone who is claiming to be a talented ghostwriter ought to possess. Among them is, one must be an exceptional writer. This means that they should have the ability of pacing a book so as to make it interesting to its readers. The best ghostwriter is the one that is exceptionally trustworthy. He or she must have the ability to maintain confidentiality with their clients at all times. A good ghostwriter should also have a high level of creativity. This is in order to enable them come up with unique content that is of interest to readers.

  • Can a ghostwriter make a decent living?

    It entirely depends with the types of clients that a ghostwriter is working for. There are some clients who pay poorly, while others pay considerably well. It also depends on the project that a ghost writer could be working on. A ghostwriter who is working on a book project, will of course take home more money that a ghostwriter who is working on an article project. Generally, there are a number of ghostwriters who have made a decent living out of ghostwriting.

In order to learn more about ghostwriting, please visit our ghostwriting services page or contact us for more information. It is here that you will find out more about the operations regarding ghostwriting.

Tips for Effective Web Content Development

As a webmaster you should understand that the kind of content you put on your website determines how effective the site will be. The truth is that most online researchers want to have informative, interesting and fresh information all the time. That is why you should take your time to write something that will encourage the reader to keep visiting your website. Every website owner is concerned about how to come up with good content. But coming up with fresh and captivating content for your website is not always easy and that is why you should learn important tricks of effective web content development.

The Importance of Web Content Development

With the ongoing changes in the online world, writing website content has become rather intricate. There is a certain style that every website owner ought to follow whenever they are developing content for their sites. There are certain considerations you have to make in order to ensure that you adhere to this style of writing. For instance, you are supposed to put the interests and preferences of your target audience first. This is especially important if you are running a commercial website. You have to understand why your customers prefer purchasing your products over your competitors. Another important consideration is the targeted keywords. You have to go for keywords that have the capability to drive more sales and sign-ups. Keywords are special words and phrases that help online researchers to find the information they are looking for easily and more effectively. They are also very effective in search engine optimization. If you choose your keywords wisely, then your content will be easily accessible, and hence you will receive more traffic to your site.

Tips For Effective Web Content Development

Obviously, another crucial factor to consider when developing your web content is the aim of the content. There should be a clear distinction between promotional and informative content. If you are writing for an eCommerce website, then you have to make the content more promotional, unless there are other specifications. Apart from these factors, there are other important tips that you should use to generate effective web content. For example, it is always important to identify with your target customers by ensuring that you give them solutions to their problems. Show them what to do to perk up their lives. Then you must write naturally and interestingly. Just write as if you are talking to a friend. If you are using synonyms, make sure they do not exceed three or four in the entire article. This is because you want to target less keyword phrases to avoid keyword delusion.

Using The Right Tone For Content Development

Use the right tone to develop your content. The tone is normally determined by the kind of information you wish to share with your target audience. If you are addressing an informal audience, then your tone should be friendly and less formal. And if you wish to present formal information then you have to be a bit reserved. In most cases, informative style is somewhat of personality. It helps visitors to identify with the content. Bottom line is to consider the value that the content will add to your visitor’s life.

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