SEO (search engine optimization) writing plays a very big role when it comes to boosting the ranking of web pages. Depending on the quality of the SEO articles written, the ranking of the site can go up or get demolished by the best quality articles. Articles of great quality always win the top rankings. To attain the top ranking you just have to be familiar with how search engines work; how they crawl through the web pages and the criteria of indexing the keywords.
As a SEO writer you should always take into consideration the points the expected audience will be looking while doing their search. The content of your SEO article should be easily understandable and presented in a simple way that allows viewers to reach at it without having to strain.
4 Essential SEO Writing Tips
Indeed, getting your website to be top ranked by the search engines requires you to employ some latest essential tips in writing the best SEO articles. These include:
Employing The Essential On-Page Factors
This allows your SEO article to be easily crawled by the search engines as it perfectly fits into its conformity. This can be achieved with the help of Google webmaster guidelines, which includes:
- Standardized title
- Descriptions and images optimization
- Tags specifications
- Avoiding broken links
- Use of link structures and sitemaps.
- Choice of Keywords to use
This is very important as far as search engine ranking is concerned. In the event of a newly created website, it is advisable to avoid employing keywords that are highly competitive since they tend to stiffen the competition. As a result it will end up lowering the website’s rank. The use of wordy keywords will always guarantee your website top ranking in the search engines since they easily streamline the target audience to your web page, thus increasing the hits. For example, using a keyword such as “cheap domestic flight tickets to Mumbai” instead of “cheap flight tickets”.
Avoid Plagiarized SEO Articles
Having original SEO articles will always ensure that your ranking goes up since search engines easily track the plagiarized materials. It really helps a lot to be a smart writer, that is having about 90 to 100 percent originality in your articles. Remember not to be excessively smart, as this may destroy everything since articles need to be simple and understandable.
Content of Your Website
This is the key factor when it comes to web page ranking in the search engines. The content in the SEO articles should always focus on the target audience as they are the ones who boost the hits by frequently viewing the web pages. It is recommended that the content be realistic, unique and employ simplicity to enhance understandability and reach-ability by the expected viewers.
Creating Blogs For Your Website
This will certainly help boost your websites popularity in order to attract more viewers to your website. The blog you create should be frequently posted with new and attractive materials to win the attention of a vast number of viewers, as a result it will increase the rankings in the search engines.