Differentiate Between Social Media Marketing and Social Media Optimization

People can easily identify a social media website and identify how it serves to connect people throughout the world. These have become the platform for many activities. However, there’s a lot of confusion surrounding social media marketing today, especially in regards to social media optimization. While you may think that these two things are interchangeable, this simply isn’t exactly true.

Understanding the Difference Between Social Media Marketing and Social Media Optimization

Social media optimization facilitates your reach to the various social media websites. On the other hand, social media marketing allows you to promote your brand on these sites. Understanding the basic difference here is important. It allows you to see why you need to create a strategy for both.

When you start thinking about your strategy you must look at each social media website individually. This is important because you’re targeting a specific audience who was attracted to that social media site for specific reasons. Understanding this audience and their reasoning requires some “homework” on your part.

You need to familiarize yourself with the trends that occur on the social media network you’re working with. It’s also important to know who your competition on the website is. By being up-to-date you can outshine your competition, thereby focusing on quality instead of quantity – which is what a lot of your competition chooses to focus on instead.

Differentiate Between Social Media Marketing and Social Media Optimization

Marketing After Optimization

Once you’ve done your “homework” and know how to optimize things for the social media website you’re working with, it’s time to put your skills to work. There are a few things you’ll need to think about here. These considerations include:

  • Who’s your target audience? What do they need?
  • What type of relationship do you want to create with your target audience?
  • How often will you update your content?

Knowing about your target audience will help you focus your marketing budget on meeting their expectations. This will determine how long you’ll stay competitive in your industry. They want answers to their questions and this really goes a long way in determining who they’ll build a rapport with. Your audience will pay attention to who keeps on top of the current trends.

Social media marketing is a louder medium than any other. It’s one that you need to stay on top of if you want to stay competitive. This isn’t always easy, but there are companies who can help make this possible. We understand this and we’re here to help with your social media marketing and optimization needs.