Over the past couple of years internet marketing has grown tremendously. This is because many websites are using search engine optimization (SEO) techniques to improve and maintain their online visibility. Unfortunately, this is making things a lot more competitive too. By keeping up with the latest SEO trends you can stay ahead of your competition though. One of the best ways of doing this is through Google’s local results. There are some important things you must remember to rank high locally on Google.
The Importance of a High Local Ranking
Today it’s not simply a matter of only ranking high globally. You also need to rank high locally. In the past, those sites who were listed high in the SERPs had great content and backlinks. However, this is no longer true. Instead, the sites that are being listed high in the SERPs are those that fit within your searcher’s geographical area. This is because more people are using the internet to find local businesses instead of using the yellow pages. As such, you need to rank high in your local area, so you can acquire new leads and make new sales.
How to Rank High Locally
Now that you understand how ranking high locally works, you can see that the SEO techniques that worked well for you in the past aren’t going to work so well for you today. Instead, there are now a few main factors Google looks at when ranking your website. These include:
- Your business’ physical address
- How close your business is to a specific city
- Your site’s domain authority
- How many times your website is cited in local link directories
- Whether your local city and state are listed on your landing page
These are just a few of the things you need to adjust so you can stay relevant and competitive in Google+ Local Listings.
Things That Hinder Your Local Ranking
You also need to know what could hinder your local ranking. One of the biggest things is mismatched phone numbers across various websites. Make sure your phone number is the same on your landing page and in your Google My Business listing. There are other factors being discovered all the time, making it challenging to stay on top of it all, unless you have a professional working on this for you.
As a business owner, you have a lot of responsibilities. You don’t want or need to add another one to your growing list. So, let us help you with your local SEO instead. We’ve been helping companies get high local search rankings for many years now. Contact us so we can help your business rank high.