Search Engine Optimization Tips for Small Businesses to Flourish

There are a number of ways in which your website can acquire the number one search result in any engine search. There are so many experts out there who claim to know a bucketful of useful tips that you can use in order to get you the number on search result in an engine search. Most of them might be overselling what they know and even if they know enough to fill a whole bucket, you do not need all that. The following are a few tips that can work to your advantage:

• It does not help to stuff the keyword in your article. Search engines are smart and know how tell a real sentence from another. So if you think that you can beat them at their own game by writing the same thing over and over, then you are wrong.
• Instead of focusing on stuffing the keyword, try to use related phrases or keywords. You can use tools such as word tracker, Google keyword tool or SEO Book to identify the words that will attract visitors to your site.
• Try and create domains that are rich in keywords. This will also go a long way into attracting visitors to your site.
• Make sure that you check the density of your keyword and adjust when necessary. Remember that the key word should not only be on your homepage. It should constitute your entire website such that it is a total of 50%. The density should also not be more than or less than 5%.
• The page titles of all your website pages should be different. The combinations of your key words should be different and should not exceed 70 characters. In addition, the first words on your title should be the most important.
• Your key words should be styled. Make sure you include italics, old and headers in the pages of your website. You can use simple CSS to style your header tags.
• When you decide to use links to your pages, you can use specific phrases or key words. For instance, instead of saying products, home or contact, you can use “Used Cars”, “Contact”, or “Home to used cars”, etc.
• Your robots.txt file is what dictates to search engines what they should allow and what they should not allow in their search engines. If you want to know how to make a good robots.txt file, then you can go to Google search engine where they will give you a complete guide. In addition, it only takes about five minutes to create one.
• Create outbound links. Search engines give more preference to websites that link to other pages that are related more so if they are related to your industry, city or state.
• Finally, do not just leave your site to be dormant. Ensure hat you constantly update it with constant news and articles. You can do this by redirecting RSS feed to your website. This will ensure that it till remains relevant in the search engine results.